DOWNLOAD: Phrases That Keep Your Reader's Attention
|Summary: This 7-page "swipe file" contains 472
bucket brigade phrases to use to keep attention in your writing.
Consider it your own stash of attention-capturing phrases.
In the Attention Age, getting your prospect's attention is harder than ever.
But it gets worse - because once you get attention, your job has just started.
You see, the real trick is holding onto your reader's attention long enough to
get your message across.
Whether you are writing a blog post, sending an email, writing a sales letter or
even writing a book, people want to hear what you have to say. One of the best
ways to do this is via "bucket brigade" phrases.
Phrases like: "But it gets worse", "You see", "Think about it:", "The truth is",
"However", "First" and "Frankly" are phrases that are referred to as the "Bucket
Brigade". They are phrases and words that keep the reader moving forward,
providing a constant momentum. When done right, they make your writing seem
more conversational. Even better they?ll turn your writing into a greased slide,
making it almost impossible to stop reading until the end.
John Carlton said one of the easiest ways to come up with them is to "use the
old journalism trick of ?who, what, where, when, why and how?. For example: ?Who
else uses this secret?? ?What does this mean for you?? ?Why would I share such a
valuable tactic with a stranger?? ?Where did I find this information?? ?How
would you like to see it for yourself?? "
This 7-page "swipe file" contains 472 bucket brigade phrases to use to keep
attention in your writing. Consider it your own stash of attention-capturing
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